SBM: Revenue Increases by 5.7% by the End of September

The Société des Boissons du Maroc (SBM) has recorded a new growth in its activity for the third quarter of 2025. This development illustrates the continuation of its growth trajectory and its ability to maintain solid performance amid rising costs and tax pressures related to the increase in the Internal Consumption Tax (TIC). The consolidated revenue for the quarter reached 971 million dirhams, reflecting a 5.8% increase compared to the same period in 2024. This growth indicates positive sales trends across all segments, supported by the success of the Group's flagship brands and the rising popularity of local references, particularly Flag Spéciale Gold and Casablanca. For the first nine months of the year, consolidated revenue amounted to 2,153 million dirhams, marking a 5.7% increase compared to the same period in 2024. These results confirm the Group's development dynamics, underpinned by a strategy focused on quality, innovation, and consumer proximity. In terms of investments, SBM continues its targeted investment policy to support the growth of its activities and strengthen its industrial capabilities. In the third quarter, the consolidated amount of investments reached 31 million dirhams, up 15.9% from 2024. These investments reflect the ramp-up of modernization projects at production sites, ongoing automation of production lines, and the enhancement of logistics and distribution infrastructure nationwide. As of the end of September 2025, SBM has a financial surplus of 446 million dirhams. This level demonstrates the Group's financial solidity and its commitment to supporting the growth of its brands while maintaining a steady pace of investments and sustainable financial balance. Looking ahead, SBM is evolving its offerings to better meet market changes and the expectations of Moroccan consumers. The company reaffirms its goal to consolidate its positions and create sustainable value for all its stakeholders. The quality of its portfolio of flagship brands at the national level and the commitment of its teams empower it to approach the remainder of the fiscal year with a clear strategy and a long-term development vision.