Strong Commercial Performance in Q4 2025
The fourth quarter of 2025 showcased a significant commercial momentum for SBM, fueled by several favorable factors. The influx of 4.8 million tourists to Morocco, the vibrant year-end festivities, and the multi-channel activations linked to the Africa Cup of Nations all contributed to heightened demand.
These elements have notably strengthened SBM's brand presence in the market. The beer segment, in particular, saw a sustained increase in volumes, driven by the growing popularity of local brands such as Flag Spéciale Gold, Bavaroise, and Casablanca, which have solidified their appeal among Moroccan consumers.
Consequently, the company's revenue for the fourth quarter reached 930 MDH, reflecting a 12.6% increase compared to the same period in 2024.
Annual Revenue Growth
For the entire fiscal year, SBM's revenue totaled 3,082 MDH, marking a 7.7% growth relative to 2024.
Investment Overview
In the fourth quarter of 2025, consolidated investments amounted to 20 MDH. For the full year, total investments reached 100 MDH, representing an 11.7% decline from 2024.
This decrease reflects the completion of a significant investment cycle focused on industrial modernization, production line automation, and enhancement of logistical infrastructure, signaling SBM's transition into a phase of asset optimization.
Financial Position and Liquidity
As of December 31, 2025, SBM reported a financial surplus of 593 MDH, up 6.7% from the end of 2024. This performance underscores the company's financial stability and the strength of its fundamentals.
Consolidation Scope
The consolidation scope remained unchanged throughout the fourth quarter of 2025.
Outlook for 2026
Building on its strong performance in 2025, SBM enters 2026 with confidence and a commitment to long-term sustainable development. The company aims to adapt and enhance its offerings to meet the evolving expectations of Moroccan consumers.
SBM intends to solidify its market positions while maintaining targeted investments that foster growth and innovation. The quality of its brand portfolio and the dedication of its teams remain essential pillars for creating lasting value for all stakeholders.
