The Moroccan new vehicle market experienced a notable rebound in the first half of 2025, with 112,026 units sold, marking a 36% increase compared to the previous year. This growth was driven by the normalization of supply chains and the rise of Asian brands.
In this favorable context, Auto Hall reported solid performance. The group sold 10,730 vehicles in the first six months of the year, reflecting a 14% increase compared to 2024. This growth was bolstered by the increasing presence of Chinese brands, particularly with the launch of the hybrid plug-in model SUN DFSK E5 PHEV, as well as improvements in product mix and the enhanced contributions from several subsidiaries.
The consolidated revenue of the group reached 2.695 billion dirhams, representing an 11% increase. This performance not only reflects volume effects but also the expansion of complementary activities, especially in financing and insurance.
Looking ahead, Auto Hall aims to continue implementing its diversification strategy. The group plans to broaden its offerings through high-value-added services such as long-term rentals, financing, and insurance. The development of the used vehicle market is also part of the targeted growth areas.
Finally, management emphasizes a rigorous cost management approach and operational optimization to support the ramp-up of new product lines and strengthen its position in a recovering market.
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