News2026-02-13

Auto Hall Opens New Branch in Laâyoune

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Auto Hall Opens New Branch in Laâyoune

New Facility Highlights Commitment to Innovation

Located in the heart of the Laâyoune-Sakia El Hamra region, Auto Hall's latest branch exemplifies the company's ongoing dedication to operational excellence and customer proximity.

This new infrastructure aligns with Auto Hall's vision to support regional economic dynamics through sustainable and strategic investments.

Comprehensive Services Offered

Spanning 5,342 square meters, the Laâyoune branch features five showrooms showcasing renowned brands such as Ford, Opel, Nissan, Chery, and DFSK.

In addition to the showrooms, the facility includes an 850-square-meter workshop and a spare parts store, providing a wide range of vehicles and services tailored to both individual and professional clients.

With modern exhibition spaces and a thoughtfully designed layout, Auto Hall Laâyoune creates an optimal environment for customers to explore vehicle models and receive personalized assistance throughout their purchasing journey.

Modern Design Enhancing Customer Experience

The new branch is characterized by its sleek and contemporary architecture, which combines aesthetics, functionality, and innovation.

Designed as a fluid and accessible space, it reflects over a century of Auto Hall's expertise in automotive branch design and development in Morocco, with a strong focus on customer experience and service quality.

One-Stop Automotive Solution

Auto Hall Laâyoune serves as a true one-stop shop for automotive needs, consolidating all necessary services for vehicle purchase and maintenance in one location.

The branch is designed to provide a seamless experience, offering new vehicle sales, maintenance and repairs, financing and leasing options, personalized insurance, and trade-in services for used vehicles.

Staying true to Auto Hall's century-long expertise, this facility prioritizes service quality and customer satisfaction, providing tailored support at every stage of the automotive journey.

Investment in Local Economic Development

With an investment of 24 million dirhams, the new branch has created 20 direct jobs and 30 indirect jobs, actively contributing to the socio-economic development of the Laâyoune region.

This expansion strengthens Auto Hall's presence in the southern part of the Kingdom and supports the establishment of an automotive offering that meets both national and international standards, while promoting local employment and value creation.

Through this inauguration, Auto Hall reaffirms its role as a key economic and social player, committed to serving local communities and advancing sustainable development in the Kingdom.

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Auto Hall Opens New Branch in Laâyoune