Strong Q4 Performance
During the fourth quarter of 2025, Auto Hall reported a revenue of 1.739 billion MAD, reflecting a robust 20% increase compared to the same period in 2024.
This growth can be attributed to rising sales volumes of new passenger vehicles (VP) and light commercial vehicles (VUL), alongside the successful performance of the group's alternative growth channels.
Annual Revenue Growth
For the full year of 2025, Auto Hall's consolidated revenue rose by 18% year-over-year, reaching a total of 5.911 billion MAD.
Market Dynamics
The national market for new VP and VUL vehicles experienced a significant increase of 33.4% compared to 2024, with total sales reaching 235,372 units. This surge was largely driven by a strong demand in the short-term rental segment and the entry of new Chinese brands.
Sales Performance
By the end of December 2025, Auto Hall solidified its commercial performance across both VP and VUL segments, achieving new vehicle sales of 22,612 units, a 20% increase from 2024.
This sales growth is primarily due to the enhanced performance of the group's various brands and the expansion of its product offerings, including the introduction of new hybrid and fully electric models.
Strategic Developments
The positive sales trajectory also underscores the effectiveness of the distribution network strategies implemented in recent years, which included the opening of showrooms in key cities and a denser territorial coverage.
Additionally, targeted commercial initiatives and a stronger presence at specialized trade shows have contributed to this success.
Diversification and Leadership in Used Vehicles
Auto Hall's diversification strategy, focusing on complementary services, has bolstered the group's performance through operational achievements.
In the used vehicle segment, Autocaz has maintained its leadership position with a 6% increase in sales, attributed to improved vehicle quality and the growing influence of digital sales channels.
Credit and Insurance Operations
The credit division continues to finance the majority of the group's sales. In 2025, Auto Hall Credit reported a significant increase in production, driven by new partnerships and effective risk management.
The insurance segment also progressed in 2025, expanding its network and launching new offerings.
Consolidation Scope
As of December 31, 2025, there were no changes to the group's consolidation scope.
