Aradei Capital launches Elevate, its Retail Media agency

Elevate positions itself as a key partner for brands and retailers looking to create distinctive experiences through a more direct relationship with their audience. This is achieved across multiple channels, including digital signage, activations, and events, all within a retail journey and strategic locations. By capitalizing on an exclusive portfolio of shopping centers and employing an integrated approach, Elevate reaches a qualified audience drawn from nearly 45 million visitors annually. “Elevate is committed to enhancing the customer journey by offering greater immersion and, above all, more interaction. Elevate transforms spaces into genuine platforms for exchange and communication, designed to bring brands closer to their audiences and generate not just exposure, but experience,” stated Khalid Hmina, Transformation Director at Aradei Capital. The official presentation of Elevate took place on October 30 in Casablanca, during an evening event that brought together a community of agencies and partners.