Aradei Capital Unveils Strategic Priorities for 2030 with Ambitious Revenue Target Exceeding 1 Billion Dirhams
Strategic Positioning and Operational Overview
Aradei Capital has positioned itself as a premier integrated real estate platform in Morocco, encompassing the entire real estate value chain, including sourcing, acquisition, development, operations, and asset management. The company boasts a dedicated team of nearly 100 professionals.
The firm's mission focuses on acquiring, developing, and managing innovative living spaces that are well-integrated into their environments, balancing growth with the performance of a diversified and high-quality asset portfolio.
Diverse and Robust National Portfolio
As of the end of 2025, Aradei Capital's portfolio is valued at over 8 billion dirhams, comprising 35 assets with a total Gross Leasable Area (GLA) of 506,000 square meters. Retail accounts for less than 70% of the total GLA, supplemented by healthcare (18%), industrial (7%), high street retail (5%), and office spaces (1%).
The Group operates across 23 cities, with a strong presence in Casablanca and key regional capitals.
Success of the 2020-2024 Strategic Plan
At the event, Aradei Capital's management reviewed the company's performance since its IPO at the end of 2020. Five years post-IPO, the real estate firm has successfully executed its strategic plan, doubling its key financial indicators during this period.
In 2024, consolidated IFRS revenue surpassed 600 million dirhams, while Funds From Operations (FFO) exceeded 300 million dirhams. This achievement is attributed to a robust investment dynamic, with over 2.3 billion dirhams invested, alongside a proactive and value-generating asset management strategy.
Throughout this period, Aradei Capital has progressively diversified its portfolio, enhancing retail assets under the Sela brand and entering new asset classes, including healthcare facilities, high street retail, and its first office building.
Strategic Priorities for 2030
To strengthen the growth of its existing portfolio, Aradei Capital benefits from a solid operational momentum across all asset classes. The occupancy rate remains consistently high at 97%, with a collection rate also at 97%. The portfolio includes over 600 leases and 300 brands, featuring prominent tenants such as LabelVie and Akdital.
Aradei Capital aims to enhance the growth potential of its assets through several initiatives, including targeted modernization of specific properties, such as the Almazar shopping center in Marrakech and Borj Fez in Fez.
The company is committed to sustainable performance-driven asset management, focusing on an evolving and innovative commercial offering, along with an enriched customer experience.
Additionally, Aradei Capital is launching structural initiatives, including the enhancement of leisure offerings under the WAW brand and the recent establishment of a retail media agency that provides impactful tailored solutions across its portfolio.
Ambitious Investment Program and Diversification Efforts
Looking towards 2030, Aradei Capital has outlined a comprehensive investment program estimated at approximately 3.3 billion dirhams, of which around 1.8 billion dirhams is already secured. This program includes the launch of Sela Park Casablanca, the development of a flagship mixed-use project at the entrance of Casablanca covering about 60,000 square meters of GLA, investments in leisure and retail media initiatives, and continued diversification into new asset classes while optimizing land reserves.
The company aims to achieve over 1 billion dirhams in revenue and an FFO of approximately 500 million dirhams.
Commitment to Sustainable Growth with Impact
Aradei Capital places the Bricks For Impact program at the core of its development strategy, implementing concrete actions related to energy efficiency, such as solar panels and LED lighting, alongside environmental certifications and positive social impact initiatives.
As the first Moroccan company integrated into the EDGE Champion network of the IFC, Aradei Capital has also joined the MASI ESG index, reinforcing its status as a benchmark in environmental, social, and governance responsibility.
