After inaugurating stores in Taroudant, Taourirt, Béni Mellal, Kelaât Sraghna, Nador, and Khémisset in 2024, this latest opening aligns with the strategic plan Vision 2028.
This initiative aims to strengthen the Group's presence in all regions of the Kingdom.
Located on a 6,500 m² site, the new store has generated over 200 direct and indirect jobs, contributing to the economic and social dynamism of the region.
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