A New Chapter in Digital Transformation
Saham Bank has taken a significant step in its transformation strategy with the introduction of nabD, a fully online banking platform. This initiative is designed to strengthen the bank's digital footprint, accelerate the adoption of innovative services, and make banking more accessible to younger generations.
The rebranding to nabD signifies the bank's ongoing transformation following a change in ownership and aligns with the vision set forth by SAHAM GROUP, led by Moulay Hafid Elalamy.
"The launch of nabD marks a pivotal moment in Saham Bank's digital transformation journey. It reflects our ambition to create a simpler and more fluid banking experience that meets the expectations of a connected generation. With nabD, we reaffirm our commitment to democratizing access to banking, particularly for young people managing their finances through innovative and accessible services," stated Ahmed El Yacoubi, President of the Executive Board of Saham Bank.
A Brand Identity for the Modern Customer
The name nabD, which translates to 'pulse' in Arabic, symbolizes the rhythm of life for customers, reflecting their movements, priorities, and daily routines. This new identity embodies the belief that banking should adapt to individual lifestyles rather than impose its own tempo.
"nabD has successfully highlighted the uniqueness of its 100% online model through an unprecedented, exclusive, and innovative banking experience that aligns with the rhythms and lifestyles of our clients," commented Youssef Zerrari, Director of the nabD Business Unit.
Enhanced User Experience
More than just a name change, nabD represents a modernized and enriched user experience. Through its application, customers can:
- Open a fully online account, - Order a debit card for delivery to a designated address, - Manage their finances in real-time, - Make instant payments and transfers, including online payments in foreign currencies, - Independently and securely manage their budget with integrated financial coaching and personalized advice, - Access tele-advisors during extended hours, - Create a nabD savings pot, an exclusive savings management solution in Morocco.
Targeting the Youth Market
nabD is particularly focused on meeting the needs of adolescents aged 12 to 17. This initiative aims to support young individuals in their initial financial experiences, allowing parents to safely introduce their children to financial management through a fully digital experience.
The offering includes the free remote opening of accounts with parental consent, a tailored debit card, integrated educational tools, and secure parental monitoring available 24/7.
Your Lifestyle Banking
The launch of nabD is accompanied by the tagline "Your Lifestyle Banking," which conveys a straightforward promise: to provide a digital banking solution that seamlessly integrates into customers' lives without constraints or friction, backed by the reliability of a leading banking institution.
This tagline transcends branding, serving as a guiding framework for the teams involved in designing user journeys, selecting features, and enhancing the overall experience for users.
Strengthened by Saham Bank's Stability
Supported by the robust foundation of Saham Bank, nabD benefits from the expertise, governance, and security of an institution poised to accelerate its digital transformation. This launch represents a major milestone in the bank's strategy, reinforcing its commitment to building an inclusive banking model and democratizing access to banking services for Moroccans.
This initiative exemplifies the dynamic changes initiated by the bank following its ownership transition, in line with the vision of SAHAM GROUP, under the leadership of Moulay Hafid Elalamy, Chairman of the Supervisory Board of Saham Bank.