LabelVie inaugurates its first shopping center in Salé

The inauguration ceremony took place in the presence of Ms. Naoual Ben Amar, General Director of the LabelVie Group, along with local authorities from the city of Salé. The shopping center, which represents an investment of 77 million dirhams excluding land costs, spans 5 hectares. It includes over 10,000 m² of Gross Leasable Area (GLA), a children's play area, a food court, a fitness center, and a 250 m² drive-in restaurant. The construction was completed in 12 months. “With this shopping center, we are taking an important step in our mission: to offer much more than a place for consumption, but a true living and meeting space. This new center enriches urban life in Salé by providing a modern, diverse, and accessible customer experience, while also contributing to the economic and social dynamism of the region,” said Naoual Ben Amar, General Director of the LabelVie Group. This project illustrates the ambition of the LabelVie Group to develop multifunctional spaces that are rooted in the community, create jobs, and drive the local economy. Since opening its first Carrefour hypermarket in 2009, the LabelVie Group has established itself as a key player in the retail sector. With this new shopping center, it reaffirms its commitment to strengthening its territorial network and innovating its formats to meet the expectations of Moroccan consumers.