The new Atacadao site in Guelmim spans a total area of 21,730 m², featuring a sales area of 3,745 m², a storage space of 1,364 m², and a parking lot with 202 spaces. Additionally, a 1,700 m² gas station will be added soon. This project involved an investment of 100 million dirhams and has created 100 direct jobs and 100 indirect jobs, contributing to the economic dynamism of the region.
This new opening comes just weeks after the launch of the first Atacadao store in the southern provinces, located in Laâyoune. It reinforces the brand's presence in southern Morocco and its commitment to supporting the economic growth and vitality of the regions.
Mr. Hicham Yacoubi, Deputy General Director of Atacadao, stated, “With the opening of this store in Guelmim, we continue our commitment to bring our offerings closer to the populations of the southern regions. True to our model, Atacadao offers the same products at the same prices as in all its stores across Morocco, benefiting both professionals and individuals. Our ambition is to support purchasing power and foster local economic development by providing a wide, varied, and accessible range of products.”
The Cash & Carry Model: A Wide and Accessible Offering for All
Atacadao's success is based on a cash & carry model that meets the needs of both professionals (grocers, cafes, restaurants, hotels) and individuals. This model allows for self-service over large areas, purchasing by unit or in bulk, volume discounts, and a vast and competitive selection of thousands of references.
With nationally harmonized prices and no impact from logistical surcharges, Atacadao helps enhance citizens' purchasing power and supports local economic actors in their daily development.
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