Addoha: 18 Billion Dirhams in Revenue Reserves to Support Future Profitability

As of the end of the third quarter of 2025, Addoha has accelerated its pre-sales, surpassing 9,000 units sold over nine months, which is 500 more than the same period in 2024. This momentum secures an immediate revenue of approximately 10 billion dirhams. Furthermore, the ramp-up in production is expected to quickly bring new units to market to meet sustained demand, especially in Sub-Saharan Africa. The group currently has 23,721 units under production, with 26% located in West Africa. The total projected revenue associated with these units amounts to no less than 18.2 billion dirhams. "The volume of production will positively impact the overall profitability of the Group in the short and medium term," emphasizes management. It is worth noting that in the first half of the year, Addoha's net income increased by 64%, driven by improved margins, despite a mechanical decline in published revenue following changes in accounting rules applicable to the sector. This trend is expected to continue throughout 2025, supported by the product mix in Morocco and the expansion of activities in Africa, which should sustain strong growth in results compared to 2024.