Strategic Growth Plans
Risma's strategic vision for the coming years centers on expanding its hotel portfolio, diversifying its brand offerings, and continuously enhancing its asset value. The company aims to increase its hotel count to 28 by 2030, achieving a total capacity exceeding 5,000 rooms through a mix of greenfield projects and targeted acquisitions.
To realize this ambition, Risma is focusing on developing new establishments in high-potential tourist and economic areas while actively securing premium locations. A notable example of this strategy is the acquisition in 2025 of approximately 5,000 square meters of land on the Tangier Corniche, strategically located near the port and the historic city center.
Acquisition and Capital Increase
In addition to new developments, Risma is keenly exploring opportunities to acquire existing hotel assets that present potential for repositioning or optimization. The recent capital increase aims to finance the company's development programs, including the refinancing of the acquisition of the 'Centre Multifonctionnel de Guéliz' (CMG), which owns the Radisson Blu Hotel Marrakech Carré Eden and the Carré Eden Shopping Center.
Brand Diversification and Market Segmentation
Risma is also expanding its brand portfolio to better align with the evolving demands of tourists. The acquisition of the Radisson Blu Marrakech in 2025 reflects this diversification strategy, which aims to cover various market segments from luxury to budget accommodations, thereby reducing reliance on a single market position.
This multi-brand strategy allows Risma to tailor its offerings to meet the diverse expectations of its clientele while enhancing the international visibility and commercial performance of its assets.
Ongoing Renovation and Asset Enhancement
Renovating the existing portfolio remains a central focus for Risma. The company regularly undertakes modernization programs for guest rooms and common areas to ensure its properties meet the international standards required by partner brands.
These investments are designed to enhance the customer experience, support occupancy rates, and optimize operational performance. Additionally, Risma is progressively integrating Environmental, Social, and Governance (ESG) criteria into its projects, particularly regarding energy efficiency, water management, and reducing environmental impact, contributing to the sustainable valuation of its real estate assets.
Focus on Strategic Economic Hubs
Risma's development efforts are concentrated on Morocco's key tourist and economic destinations, characterized by sustained demand and favorable structural prospects. The selection of prime locations and the strengthening of its presence in cities benefiting from public investments and essential infrastructure are crucial levers for long-term performance.
Following the completion of the CMG acquisition (Radisson Blu Hotel and Carré Eden Shopping Center in Marrakech) in the fourth quarter of 2025, Risma will incorporate CMG's annual results as of December 31, 2025, with an estimated 15% positive impact on the annual net profit attributable to shareholders.
Despite some rooms being closed for renovations, the indicators from the last quarter of 2025 suggest promising annual performance growth.