Risma Begins Its Rise Towards a Portfolio of 28 Hotels by 2030

Risma is currently active in three key segments: luxury and upscale hospitality, mid-range, and budget hotels. With a current portfolio of 23 establishments, the group enjoys a significant advantage in a still fragmented sector: privileged access to capital markets, ensuring balanced financing for its growth. The summer of 2023 marked a strategic turning point for the group with the sale of Accor's shares to Mutris, a fund management company led by Adil Douiri. Now free from its historical commitments with Accor, Risma is opening a new chapter in its history, gaining more flexibility in choosing its positioning and partner brands. By 2030, Risma aims to increase its portfolio to 28 hotels, up from the current 23. This growth trajectory is now supported by two initial milestones. Firstly, the acquisition of the multifunctional center in Guéliz, Marrakech, which includes the Radisson Blu Hotel Marrakech, was finalized on October 8 for 524 million dirhams (net of debt). Secondly, the purchase of land in Tangier, announced at the end of September, is intended for the construction of a five-star hotel. Since the change in ownership, the group's management has emphasized a dual strategy in its market communications: ensuring regular dividend distribution while pursuing selective growth through the addition of new units across various segments. Risma also aims to diversify its brands to offer a comprehensive range of experiences to its clients, aligning with international standards and the expectations of a rapidly changing market. The goal is to build a strong and balanced portfolio in anticipation of the 2030 World Cup, co-hosted by Morocco, Portugal, and Spain, an event that promises unprecedented growth for national tourism.