In the second quarter of 2025, Les Eaux Minérales d'Oulmès (LEMO) recorded a revenue of 884.8 million dirhams, marking a 13.8% increase compared to the same period last year. For the entire first half, revenue reached 1,488.1 million dirhams, up 12.6%.
This commercial performance is supported by a robust and diverse brand portfolio that effectively meets the varied expectations of consumers. LEMO leverages the strength of its historic brands while developing innovative products aligned with new consumption trends.
The growth dynamics are also attributed to the rigorous execution of the strategic roadmap, optimized value chain management, and a strong territorial presence through an extensive and agile distribution network. In a constantly evolving market context, LEMO demonstrates an enhanced ability to combine commercial responsiveness, operational excellence, and sustainable value creation.
INVESTMENTS & DEBT
During the second quarter, LEMO allocated 201.3 million dirhams to investments, in line with the established timeline for acquiring industrial equipment. This development is part of the ongoing growth plan initiated by the company over several years, which has strengthened production capacities, modernized industrial tools, and optimized logistical infrastructures.
Net debt stood at 1,917.8 million dirhams at the end of June 2025, reflecting a 31.4% increase compared to the same period in 2024. This rise is primarily due to financing needs related to the implementation of the industrial and logistical development plan. It reflects LEMO's commitment to continue its strategic investments while maintaining controlled management of its financial structure.
OUTLOOK
LEMO continues to enhance its industrial efficiency and innovation policy to meet consumer expectations with quality products. The company is also consolidating its sustainable development strategy, integrated into all its operations, to contribute to responsible and sustainable growth.
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