News2026-01-16

Noufissa Kessar Appointed CEO of Al Mada Following Leadership Transition

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Noufissa Kessar Appointed CEO of Al Mada Following Leadership Transition

Leadership Transition at Al Mada

In a significant leadership change, Al Mada has announced the appointment of Noufissa Kessar as its new Chief Executive Officer. This decision follows the passing of Hassan Ouriagli, the former CEO, who was honored by the board for his exemplary leadership and numerous contributions to the group.

The board expressed deep condolences to Ouriagli's family and the entire Al Mada team, acknowledging the profound impact of his commitment on the company's history and its strategic role in both the national and African economies.

Noufissa Kessar's Career and Vision

Noufissa Kessar, who has spent her career at Al Mada, previously served as Deputy General Manager at the holding company after starting her journey within the group's banking sector. Her extensive experience includes significant contributions to strategic projects and the overall development of the group.

Kessar holds a degree from the École Polytechnique Fédérale de Lausanne and has been instrumental in various initiatives, including the establishment of Attijari Finances Corp during her tenure at Attijariwafa Bank before transitioning to the holding company.

Future Directions for Al Mada

As CEO, Kessar is expected to enhance ongoing development efforts, foster innovation, and strengthen Al Mada's contributions to Morocco's economic and social progress on both domestic and international fronts. Her leadership will align with the values set forth by the group's shareholders.

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Noufissa Kessar Appointed CEO of Al Mada Following Leadership Transition