Record Revenue Projection
The Moroccan tourism sector is on track to generate a remarkable 138 billion dirhams in foreign currency earnings by 2025. This figure not only marks a historic high but also exceeds the 120 billion dirham target set in the national tourism strategy aimed for 2026.
Growing International Appeal
This impressive growth underscores Morocco's enhanced attractiveness as a travel destination on the global stage. The country is expected to welcome a record 20 million visitors in 2025, driven by a diversified range of tourism offerings across its regions.
Domestic Tourism's Economic Impact
In addition to international tourism, domestic travel is playing a crucial role in the sector's economic framework. Estimated expenditures by Moroccan tourists are projected to reach 48 billion dirhams in 2025, highlighting the significant contribution of local travelers to the tourism landscape.
Minister's Vision for Sustainable Growth
Fatim-Zahra Ammor, the Minister of Tourism, Handicrafts, and Social Economy, emphasized that this record achievement reflects not only an increase in volume but also a growing value generated by the tourism sector. She articulated a vision of tourism as a catalyst for territorial development and a sustainable driver of job creation.
