Morocco Telecom Unveils Its New Visual Identity

Today, the Group takes a significant step in its history. In an era of accelerated innovation, driven by the national vision "Digital Morocco 2030," the arrival of 5G, and the aspirations of a more ambitious Morocco, Morocco Telecom boldly asserts its desire to participate in the transformation of the sector. The traditional blue and orange colors, symbols of a foundational era, have now been replaced by red, the color of renewal and affirmation. This red reflects the colors of our flag, our pride, and our passion. It embodies the energy of a dynamic Morocco and the ambition of a brand that is reinventing itself to better represent its time. Staying true to the brand's heritage, the new logo retains the iconic curves that are part of Morocco Telecom's visual DNA while transforming them profoundly. These curves are now more fluid, organic, and confident, representing the perpetual movement of data, the flow of energy, and the continuity of connection. The digital aspect has been removed, giving way to a unified and streamlined symbol where the now-red curves become the complete visual language of the brand. The large curve symbolizes the national network that connects every region, every household, and every Moroccan from Tangier to Lagouira, and from Oujda to Dakhla. It illustrates the movement of information, bridging heritage and future, and embodying limitless ambition. Its organic fluidity breaks away from the rigidity of traditional telecom symbols, expressing a strong conviction: Morocco Telecom is not a cold infrastructure, but a warm, living human connection. Alongside it, a secondary curve, light and dynamic, acts as a visual accent. It suggests the signal that lights up, the connection that is made, and the promise of change. Together, these two curves tell the story of a strengthened connection between Morocco Telecom and its ecosystem. To embody this transformation, Morocco Telecom has chosen Yassine Bounou as its new brand ambassador. A national hero and symbol of excellence, he represents the spirit of the new Morocco Telecom: an ambitious brand, proud of its identity, connected to its youth, and driven by collective performance. His journey inspires the confidence, boldness, and passion that characterize this new era of transformation. On this occasion, Mr. Mohamed Benchaaboun, General Director of Morocco Telecom Group, stated: "The change in our visual identity marks a new chapter in the history of Morocco Telecom. It illustrates the continuity of a journey based on proximity, innovation, and trust, while affirming our openness to the future. This new symbol expresses the collective energy of our teams, our commitment to excellence, and our dedication to sustainably supporting the Kingdom's digital transformation. True to its heritage, Morocco Telecom continues its mission to connect territories, bring people closer together, and contribute to the development of a more connected and efficient Morocco." Morocco Telecom is committed to strengthening its connection with new generations, making innovation visible, and continuing to serve its customers with rigor and humanity.