Laâyoune: Opening of the First Atacadão in the Southern Provinces

The opening of Atacadão's first store in Laâyoune confirms the company's commitment to expanding its presence across various regions of the Kingdom. The store offers a diverse range of products and aims to contribute to the local economic dynamism. Spanning a total area of 30,000 square meters, with 4,416 square meters dedicated to sales, the store also features a parking lot with 311 spaces. The project involved an investment of 120 million dirhams and has created 120 direct jobs and 100 indirect jobs. Mr. Hicham Yacoubi, Deputy General Director of Atacadão, stated, "During this symbolic period for our country, we are proud to support the economic development of the Southern provinces by bringing our offerings closer to the people of Laâyoune and its surroundings. True to our commitment, Atacadão offers the same products at the same prices throughout Morocco, benefiting both professionals and individuals, thereby enhancing purchasing power and actively contributing to the national development dynamics of the regions." The Atacadão concept is designed to support purchasing power through a cash & carry model. This model operates on a simple principle: to provide quality products in a self-service format at some of the lowest market prices, accessible to both professionals and individuals. This concept allows for: - A wide range of products tailored to the needs of businesses, cafes, restaurants, hotels, and families. - The option to purchase items individually or in bulk, enabling customers to optimize their spending. - Volume discounts, which are a significant advantage for professionals. - Harmonized low prices across the territory, without passing on logistical costs, even in remote areas. Through this model, Atacadão effectively enhances consumers' purchasing power by making quality products accessible at controlled prices while supporting local economic dynamics. With this opening in Laâyoune, Atacadão reaffirms its mission: to make quality products available to all Moroccans, wherever they are, at competitive prices. Now present in 21 cities across the Kingdom, the brand continues to develop close to consumers and local economic actors, strengthening its role in the regional development dynamics of the country.