Revenue Performance Overview
By the end of 2025, Ennakl Automobiles reported a revenue of 614.847 million Tunisian dinars, up from 594.989 million dinars in 2024, marking a growth of 3%. In the fourth quarter alone, the revenue reached 162.482 million dinars, compared to 159.618 million dinars in the same quarter of the previous year, indicating a 1.8% increase.
Financial Position and Cost Management
As of December 31, 2025, the company's net cash stood at 10.200 million dinars, a significant decrease from 29.739 million dinars a year earlier. This decline in cash reserves was accompanied by a notable reduction in financial expenses, which fell from 4.347 million dinars in 2024 to 1.732 million dinars in 2025. This improvement is primarily attributed to a decrease in reliance on discount operations.
Payroll and Market Performance
The total payroll for 2025 was recorded at 25.464 million dinars, slightly down from 25.484 million dinars in the previous year. Notably, the company registered 6,341 vehicle registrations in the fourth quarter of 2025, excluding the popular car and SKD segments. This commercial performance underscores Ennakl Automobiles' ongoing commitment to providing mobility solutions tailored to the Tunisian market while upholding high standards of quality and customer satisfaction.
Product Launches and Strategic Initiatives
In 2025, Ennakl Automobiles actively pursued a diversification strategy, particularly in enhancing its electric vehicle offerings. The company successfully launched several new models, including the Audi Q6 Sportback e-tron, A6 Sportback e-tron, and the new Audi A5 combustion engine variant. Additionally, new entries from Cupra included the Cupra Terramar and Cupra Leon, while Porsche introduced the new Macan Electric, and Volkswagen launched the latest Tiguan.
