Ennakl Automobiles has released its business indicators for Q2 2025, reporting unaudited half-year revenue of 305.04 million dinars as of June 30, 2025, down 1.81% compared to 310.66 million dinars in the same period in 2024. This drop comes amid efforts to control costs and refocus strategy through commercial and operational initiatives.
In Q2 alone, revenue rose to 196.17 million dinars, up from 169.48 million dinars in Q2 2024, showing signs of recovery. The cost of goods sold followed the same trend, reaching 160.26 million dinars, a +8.2% increase YoY. Financial expenses were cut in half to 474,000 dinars, reflecting a reduced reliance on external financing.
Net cash stood at 9.44 million dinars at the end of Q2 2025, down 72.11% from 33.84 million the year before—mainly due to dividend payments made in June 2025.
Financial charges dropped from 2.67 million on June 30, 2024, to 836,000 dinars by June 30, 2025, mostly due to reduced discounting operations.
Payroll expenses fell to 12.23 million dinars from 14.03 million, a 12.87% drop driven by cost optimization efforts.
Total financial debt declined from 9.96 million to 1.05 million dinars over the same period.
Strategically, Ennakl is betting big on the premium vehicle segment through its CUPRA brand. The company opened a new Cupra Garage in Sfax and showcased the new Cupra Leon. The upcoming Cupra Terramar, the brand’s first fully in-house SUV, was unveiled in Tunis in June.
With 2,936 car registrations in H1 2025, Ennakl remains the leader among non-popular car distributors, attributing this to a high-quality offering and strong customer satisfaction.
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