Alya's new partnership with Nesk Investment represents a first in the buy now, pay later (BNPL) sector in Morocco. This collaboration strengthens Alya's position as a consumer-centric fintech, focused on enhancing purchasing power and customer experience.
With this agreement, consumers will be able to purchase their favorite products from Nesk's retail brands and pay in installments without any fees, both in-store and soon online. This partnership reflects a shared commitment to making fashion more accessible while allowing customers to upgrade their purchases and optimize their budgets.
Brahim Zaid, CEO of Alya, stated, "This partnership with the Nesk Group, a leader in fashion retail in Morocco, aligns perfectly with our consumer-centric vision. We are addressing the growing demand from Moroccan consumers for quality clothing products. With BNPL, they can acquire the items they desire, increase their shopping cart size, while maintaining control over their budgets."
Omar Alaoui, Retail Business Director at Nesk Investment, added, "The signing of this partnership between the Nesk Group and Alya illustrates our mutual desire to innovate for our customers. Together, we are facilitating access to a smoother, more modern shopping experience that meets the evolving expectations of Moroccan consumers."
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