Overview of the Roadshow
The 'Investment Regions' roadshow, organized by BCP, will take place from February 16 to November 25, 2026, covering nine cities across Morocco, including Dakhla, Laâyoune, Agadir, Marrakech, Casablanca, Rabat, Tangier, Fès, and Nador. This initiative reflects a strong commitment to regional engagement and support for businesses nationwide.
Government Support and Economic Transformation
During the event, Ryad Mezzour, the Minister of Industry and Trade, emphasized the importance of trust, growth, and entrepreneurial courage in harnessing the opportunities presented by Morocco's ongoing transformation. He highlighted the recent launch of a landing gear manufacturing facility by the Safran Group in Nouaceur as a testament to the industrial capabilities and maturity of the national ecosystem.
Mezzour pointed out that this project not only showcases the complexity of local manufacturing but also underscores the skills developed through professional training and engineering schools in Morocco. These institutions are now capable of producing critical components that meet global safety and excellence standards.
Empowering Local Talent and Businesses
The Minister also noted the increasing presence of international companies in Morocco, which reflects the enhanced capabilities of the national workforce, including a significant representation of women in engineering fields and leadership roles in various industrial sites.
He urged stakeholders to place greater trust in Moroccan talent, advocating for a culture of investment, support, and calculated risk-taking to foster the emergence of new enterprises and expand the national productive base, thereby sustaining the growth momentum envisioned by the Investment Charter.
BCP's Commitment to SMEs
Naziha Belkeziz, CEO of BCP, stated that the primary goal of this roadshow is to translate the vision of the new Investment Charter into actionable strategies for businesses, particularly small and medium-sized enterprises (SMEs).
Beyond being a mere institutional event, the roadshow aims to create a platform for dialogue and action focused on initiative, value creation, and job generation in local territories. Belkeziz emphasized the importance of aligning public resources with the concrete needs of local economic actors.
Operationalizing the Investment Charter
This third edition of the roadshow comes at a pivotal time with the implementation of the new Investment Charter. It aims to clarify its incentives and expedite their practical application through dedicated support sessions, direct meetings with public and private partners, and expert consultations.
Success of Previous Editions
Idriss Bensmail, General Director of BCP's retail banking division, expressed satisfaction with the success of the previous two editions of the 'Investment Regions' initiative. He reiterated the group's commitment to revitalizing this dynamic in 2026 to better support clients and partners across all regions.
This platform is designed to provide structured support in collaboration with public stakeholders, specifically focusing on implementing the Investment Charter for SMEs.
Celebrating a Century of Support for SMEs
As BCP celebrates its centenary, it has been supporting micro and small enterprises for over 35 years through the 'Business Creation' Foundation, offering non-financial advice. Bensmail noted that in light of this legacy, BCP has revamped its distribution model for SMEs by launching 'Moukawil Chaabi' centers at the end of 2025 to enhance proximity, advisory services, and access to financing.
Partnerships for Enhanced Support
Hassan Charraf, Secretary General of the 'Business Creation' Foundation, highlighted that the 'Investment Regions' initiative is largely based on the foundation's offerings, which are entirely focused on SMEs through non-financial services that include support, advice, networking, and mentoring.
The objective is to facilitate the success of entrepreneurial projects, bolster the confidence of young initiative holders, and contribute to value creation, economic growth, and job creation in local areas.
Signing of Partnership Agreements
The event concluded with the signing of a partnership agreement between Bensmail and Ali Seddiki, Director General of the Moroccan Agency for Investment and Export Development (AMDIE), demonstrating a shared commitment to enhancing business support and leveraging internationalization as a key driver of competitiveness and growth for Moroccan companies.
Additionally, another agreement was signed between Bensmail and Anouar Alaoui Ismaili, Director General of Maroc PME, aimed at facilitating SMEs' access to technical and financial support programs offered by the agency, as well as investment financing solutions.
Panels and Workshops
The day's activities included two thematic panels focused on investment support mechanisms and the promotion of exports and internationalization for businesses, followed by workshops designed to further engage participants.
