Badr Alioua makes a grand return to asset management with his own company approved by the AMMC

Badr Alioua's return to the asset management industry has been confirmed with the approval of his new company, Sterling Asset Management, by the regulatory authority AMMC. He will serve as the CEO, entering a highly competitive market for independent asset management. At 45 years old, Alioua is well-prepared for this venture. A graduate of Polytechnique and the Ponts et Chaussées in Paris, he began his career in 2004 at Attijariwafa Bank's trading floor. He quickly rose through the ranks, becoming the head of Wafa Gestion, a leading asset management firm in Morocco, at just 28. During his seven years there, he strengthened the company's market position and led significant partnerships, including one with Amundi. In 2015, he was appointed head of the group’s private banking division and later took charge of Wafasalaf in 2018. After 18 years with Attijariwafa Bank, Alioua announced his departure in February 2023, expressing his intention to launch his own firm, which he described as a "new adventure." This vision has now materialized with the approval of Sterling Asset Management. The launch comes at a favorable time, as the demand for diverse investment solutions is increasing among both individuals and institutions. The Moroccan mutual fund market is undergoing significant changes, with a new law nearing the final stages of legislative approval. This reform paves the way for new players to offer differentiated, agile, and specialized approaches, supported by a broader range of products and strategies. With his extensive experience, networks, and deep understanding of capital markets, Badr Alioua is well-positioned to quickly capture market share. The arrival of Sterling Asset Management introduces a new dynamic to the asset management sector, which recently reached a record high of nearly 800 billion dirhams in assets under management. The firm becomes the 21st player in this market.